When I first signed up for Instagram, I had no clue how to use it. I just created an account and leave it there for a long time. I never thought I could use it to build an audience for my business and generate more leads.
Then I came across a blog post describing how an online publication drove Leads and Built a multimillion-dollar business from Instagram.
Within a few months, I learned how they did it and how I could replicate the strategy for my business.
I’m going to explain, step by step, how you can gain more leads and clients using Instagram.
1. Optimize your Instagram bio for lead generation
The first strategy to drive sales through instagram is good optimization, instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social media platforms do. You’re only allowed one link from the bio on your profile page.
It is therefore imperative to use that bio link effectively. Plan these three elements carefully to create a compelling bio:
• The content
• The link
• The profile image
The bio content or text is the most important element. You can drive a flood of leads with relevant contents on the bio page and enticing Call to Action (CTA).
An example was cited of Foundr Magazine , which makes it clear they are offering a free lead magnet. Try including the word “free” in your URL.
The profile image doesn’t necessarily play a major role. Still, it makes sense to brand your profile with a clear and attractive logo in order to attract more prospects to your business.
2. Create an Instagram-specific landing page
Another crucial element of top brands strategy is to use a Landing page optimized for Instagram traffic.
Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram? That explains why Foundr now has a whopping 1.2 million followers on Instagram.
Foundr receives more than 10,000 opt-ins a month through its Instagram-specific landing page.
Drip email campaigns nurture those visitors into paid subscribers. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages. (Paid version after free trial)
As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. (Paid version after free trial).
3. Create and share great content
You might be surprised to learn that Foundr Magazine built the bulk of its audience base by sharing inspiring contents for entrepreneurs and business owners (its target audience).
The Instagram is a great platform for caption images; that’s why inspirational, motivational, and thought-provoking quotes work so well.
And quote posts are easy to put together. All you need are tools like Word Swag (free version), an app you can use to add text and fonts to free images.
Feel-good content also performs well. You may have come across some of the Instagram videos from the nonprofit organization Shining Hope for Communities. These videos attract a lot of attention and engagement, simply because they make people feel good and helps to generate leads/ high conversion rate.
4. Engage and promote
The final step in engaging effectively with your audience is to post the right way.
Rather than going with the “post it and they will come” strategy, try one of these proven ways to drive engagement to your post:
Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales.
The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.
Compelling calls to action
Clear calls to action can mean the difference between posts that get buried in feeds and posts that go viral on the internet. You need to add a mix of CTAs driving to your lead magnet opt-in, CTAs for engagement, and promotional CTAs.
Let’s take a look at some of the CTAs Foundr uses.
Lead-magnet CTA: This example shows how Foundr sends people to its lead magnet. Notice that it directs people back to the clickable link in its bio.
CTA for engagement: In this example of an engagement CTA, notice how Foundr prompts users to double tap (gesture for like) the image if they agree with the quote. Simple, yet effective. Your post can get more than 3,762 “likes” if the audience agrees with your post.