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What are the steps to building an online marketing strategy?

Your web nearness is basic to your organization’s prosperity
At the point when Pierre Martell began his home building business, he trusted he could emerge from the challenge on the off chance that he could influence clients he would convey on time and on spending plan. Be that as it may, how to get the message out to clients? The appropriate response was an online technique concentrated on an attractive site where clients can sign in to pursue each progression of their home’s development.

The outcomes have been emotional. In a couple of brief years, Martell has assembled a blasting business that owes as a lot to his sagacious utilization of the Internet as it does to diligent work and craftsmanship on building locales. The organization utilizes eight individuals and works with 100 to 500 subcontractors, contingent upon the time. The core of Martell’s computerized experience is the thing that the organization calls the “customer sign in.” Here, customers get to a customized web interface. The key highlights of the sign in are a logbook, appearing in the home building progress, and a running count of changes to the task and spending plan.

Associating with clients
On the logbook, customers can see when they need to make choices for their new home, for example, windows, deck and ledges. With a tick, they can arrange specifically with providers and once they’ve made their choice, the provider submits the request.

The best way to separate was to really concentrate on the customer experience and we lean toward data innovation to do that.
Today, an online procedure is basic to the achievement of most little and medium-sized organizations, particularly with regards to finding and serving clients. Here are the four stages to pull your online methodology together.

1. Build
Your first occupation is to make an essential computerized nearness for your business, including a site, online business devices and internet-based life properties that are altogether adjusted to cell phones. You can utilize free or ease devices that can be scaled as you learn, improve and develop your quality. Your objective ought to be to get moving when you can.

2. Drive
Next, you have to drive potential clients to your online properties. This includes making content that positions your organization as a specialist in your field. Consider the inquiries your clients ask you consistently and you will have themes for your blog, YouTube recordings, e-Books and other online substance.
At that point, get your substance and advertising messages before clients by means of web based life posts, a month to month email pamphlet and purchasing on the web advertisements. Lastly, help individuals discover your organization online with site design improvement strategies.

3. Measure
When you begin getting traffic to your website and web based life properties, it’s essential to set objectives for your web based promoting endeavors and after that measure how you’re doing utilizing examination devices. Clearly, you’ll need to screen deals, however you can likewise follow numerous different measurements, for example, how frequently your guests request a statement, leave remarks or download content. You can likewise screen where your guests are coming from, to what extent they remain on your site and where they go while they are there.

4. Optimize
Finally, use what you’ve figured out how to manufacture and refine your web nearness as a major aspect of a constant cycle of progress. It’s ideal to begin little and spotlight on straightforward, gradual upgrades to abstain from getting to be overpowered.

Utilizing information from your investigation instruments, discover what’s working and what isn’t on your site, online networking pages and email advertising. At that point, investigation to see which changes improve your outcomes.

Compiled By: Ayanleye Samuel (CEO and Founder, Packagingstores)

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What is Marketing Mix and Why is it important?

A promoting blend is a term made by the American Marketing Association, harking back to the 1950s to clarify how advertisers settle on vital choices with respect to how they execute an effective showcasing plan. The term is as yet utilized today and is significant in 2018 in light of the fact that changes have reliably been made to represent developing innovations and different parts of showcasing that have changed after some time.

The Four P’s of Marketing Mix

A showcasing blend is related with the four Ps: value, item, advancement, and spot.

Cost. When setting a value, an advertiser needs to think about the client’s apparent estimation of the item, and consider the way that cost can significantly change the showcasing methodology. A low cost guarantees that more clients will purchase the item, yet the cost additionally needs to recoup any expenses to make the item and guaranteeing the overall revenue and survival of the business.

Item. The advertiser needs to consider the existence cycle of the item and any difficulties that may emerge when the item is in the hands of the customer. For instance, the most punctual variant of the iPod had a battery life issue that was just perceptible after a specific measure of time, and Apple should have been ready to battle that issue.

Advancement. Advancement includes publicizing, deals advancement, and advertising. Television plugs, Internet advertisements, print media and bulletins (even promotions includes on the highest point of taxis) fall under the umbrella of publicizing. Advertising covers the dispersion of official statements to the media while exchange fairs fall in the business advancement class.

Spot. Like it sounds, place implies the real circulation focus, or where an item is sold to the client.

The most effective method to Identify Your Marketing Mix

A critical advance for any business is to distinguish their advertising blend to get early deals and keep on building their client base. The initial step is to record a short depiction of your objective client.

When you have chosen an intended interest group profile, utilize this profile to make sense of your objective market, (for example, single ladies ages 25 to 45) and what showcasing procedures you have to execute to contact this gathering of people. Next, make sense of your objectives and what you must do to keep meeting your objectives. For instance, what number of leads do you have to meet your ideal deals quantity for the year?

Next, pick no less than one advertising strategy that will enable you to achieve your intended interest group, and select strategies dependent on your objectives and spending plan. For instance, what media does your intended interest group get their data from? Is everything on the web or is it a blend of what you have on the web and neighborhood papers and TV channels? Direct your publicizing to these stages.

Compiled By: Ayanleye Samuel (CEO, Packagingstores).

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The Nightmares of a Startup CEO- Episode 2

Hello 2019,

It is already the third week into 2019 and I’m pretty sure we all came into the new year with the hashtag #resolution which most of us must have dropped it by now.

Just like what we do at packaging stores as regards thought leadership and how that can help young entrepreneurs, we present to you the 2nd episode of Nightmare of every CEO which was an interview with one of the African rising Entrepreneur (CEO, TabDigitals). TabDigitals is a growing business that uses technology to make sales and repairs of gadget an easy task for the public.

The world is moving at fast pace where every information can be gotten from your fingertips hence it must at optimum level but machines being machines will have some glitches (faults) which would have you and I complaining well; today we will be looking into a unique individual who saw this problem as entrepreneurial opportunity.

Mr. Boluwatife Omotayo is a young Nigerian entrepreneur but before he became the acclaimed entrepreneur, he was just a man who saw things differently and reacted differently to a particular situation.
Growing up, Mr. Bolu worked as a sales assistant for his mother’s sachet water factory. It might seem he had everything figured out until the day his father lost a top level job at Dunlop Nigeria PLC during the recession. He didn’t let his father’s loss get to hence he took it as an epiphany that entrepreneur was the for him.

It was the realization that pushed him to create a team where he founded TAB Digitals at the age of 19 while he was an undergraduate; TAB Digitals is a platform that provides trusted and convenient solutions to gadget problems.
He saw the need for students to be given solution to their gadget electronics problems which might seem small but when you look at the network of students across all universities; it’s a market o over eighty million people. That was exactly what he envisioned that in six months, his solution was widely adopted locally and students from neighboring campuses/town began to request for his services.
Sure, it appears that TAB Digitals had it plain sailing as soon as it kicked off but really, it wasn’t; they had to gain

• the trust of the people,
• access to funds.

It took a whole lot but they persevered, they applied for grants and steadily gained the trust of the people by clearly stating their mission and vision and nothing boost a business faster than referrals from their customers.
There was a time when in 100 level, he went to another university (The Premier University- University of Ibadan) to do door to door sales of gadget electronics accessories. A student spoke to him with great disregard and a crush of his wasn’t bold to relate with him because he wasn’t “classy”. It got a point that he stood in the shower one-night weeping about the terrible situation of things.
Today, he is an AKure Tech Hub awardee, Anzisha Prize awardee and a Tony Elumelu Foundation alumnus. To add to it, TAB Digital currently has its services in over five campuses spread across major cities and he functions as the community manager at ADG Technology Inc; a mobile tech company focused on building mobile applications for African consumers- starting with Carry1st, a Trivia Game for Africa where you answer simple questions to win money.
He definitely can’t dispute the role technology has played in his business as it has made it easier for customers to connect easily.

We asked Mr. Bolu what was his funniest experience as an entrepreneur, “Interviewing for a job” he replied.

Thanks for visiting our website.

POINTER: You can now apply for Tony Elumelu Entrepreneurship Program (TEEP) at

Yours Love,
Toluwalase David-Oluwole

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The Nightmares of a Startup CEO- Episode 1


Hi there!
Happy holidays. Hope we are all judiciously diving into the Christmas goodies and sharing the true act of the holidays.
As it is the season of giving, Packaging stores has a special seasoned gift for you, our loyal and very enterprising readers and customers. (drum roll please)
It is of great privilege and love we launch our very first edition of the The Nightmare of Every StartUp CEO which is an all-out exclusive interview of a startup CEO paving its way in the business world and we hope it fills your heart with gladsome cheer.

Yours Love,
Toluwalase David-Oluwole

INTERVIEWER: Can we know you Sir?
SEUN BAMISAYE: My name is Bamisaye Oluwaseun (25 years) popularly known as “The Noisemaker”, Lead strategist for “The Noisemaker NG”.

INTERVIEWER: So what does The Noisemaker NG do?
SB: We are a new media public relations brand that specially focus on; brand and event publicity, strategy, digital marketing and social media management.

INTERVIEWER: Lovely, we have heard different paradigm of what inspired individuals to startup their business, could you share yours?
SB: Of course, why not. I was inspired by the way people see and attend events, react to brands. I was quite uneasy by the work relationship with social media personas in my immediate community; Ondo state because it was absolutely different from other places; Lagos, Port Harcourt etc.; so I decide to be a disruptor in the system and create a niche for myself.

INTERVIEWER: That took some guts and passion and I am definitely sure it wasn’t all plain sailing. What were challenges you encountered?
SB: The digital marketing terrain in my community is not an easy one to navigate; there were hurdles but entrepreneurs will always make a way where there seems to be no way, not that they are God but well, they are the gods doing cool things that matters. In fact, when I first started, it looked weird and funny to some, but then, I was consistent and I am proud of my accomplishments.

INTERVIEWER: Absolutely, growth is prevalent despites all odds, kindly share your success story.

SB: Every event that was done in the city this year with myself as a media partner is a success story for me. Let me brag, you know Some of us have got the Midas touch.

INTERVIEWER: And failures?

SB: if I start to talk about my failures, we won’t finish. I failed too much when I started. I was turned down too.

INTERVIEWER: You do have a point there, don’t dwell on your failures just learn and grow from there.

SB: Precisely.

INTERVIEWER: I am sure you were shamed at some point in your hustling.

SB: Well, there was this big event I was added to as a media partner so I was working well and doing my thing until few days to the event, I found out my logo was not featured. On getting to know, I had to start deleting tweets, posts and started talking to my friends to disregard any information about the event.

INTERVIEWER: That was a pretty back-biting experience but we learn from them.

SB: Sure.

INTERVIEWER: The world is now a global market and information is gotten from your plan, how do you harness technology as the lead strategist of Noisemaker NG?

SB: As the lead strategist, the role of technology in my business cannot be over emphasized. In fact, technology is the one of the major drive to my business development in the social space. I can remember the day my tweet crossed the border into Ghana and other African countries.

INTERVIEWER: Are there any opportunities you’d like to share with us that you have harnessed that would help other entrepreneurs?

SB: To be alive is an opportunity and every man must harness that opportunity because YOLO! I have seen various opportunities come my way and I must say I have harnessed it well and that is why my clients will want to make me work with them over again.

INTERVIEWER: Hmmm, the right attitude towards life. Could perhaps share with us what your funniest experience as an entrepreneur has been?

SB: I have various funny experiences as an entrepreneur in my niche. The most intriguing one, was the day I did training for the staff Keens and Teens Resource Centre in Akure and they gave me this clap-appreciation thing. It was absolutely funny but I loved it.

INTERVIEWER: To wrap it all up, any advice to the upcoming or intending startups?

SB: If Broda shaggi, Lasisi Elenu, Patoranking, Picasso of YBNL and lots more can make a name for themselves with whatever they do, then You Can, just DO YOURS WELL! SOMEONE IS WATCHING YOU CLOSELY. And every hustler has got a pay day. Stay consistent!

*If you are interested in being featured in this article and you want the world to hear your startup story, kindly send an email to…*

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Social media listening, a new way of turning insights into impact

The most critical internet based life discussions about your image normally don’t include you.
It happens constantly. A client shoots a furious grievance. Somebody shares an issue that your items can tackle. On the off chance that these discussions don’t specify or label you, how are you expected to find out about them?

What is Social Media Listening?
Social listening is a procedure for checking web-based social networking discussions to reveal new open doors for your business. With social tuning in, your business can distinguish these key minutes to draw in with clients straightforwardly and influence their discussions to support you.

To enable you to screen discussions about your image and change them into new open doors for your business, we’ve assembled a gathering of the best strategies and instruments for social tuning in and media observing.
Web-based social networking is an ocean of data. Content frequently commands encourages, however human communication is at its heart.
With social tuning in, you can follow existing discussions to discover open doors for your image to bounce in and connect with prospects and existing clients. These natural connections are the foundation of supportable, progressing internet based life development and building a committed fanbase for your business.

Finding the chances to assemble these associations with your clients goes past the messages that appear in your business’ Twitter warnings. Social listening is a path for your business to screen computerized discussions at scale, sparing you the monstrous measures of time and exertion that would be required to deal with the clamor physically.

Social listening devices track posts dependent on catchphrases and expressions important to your business to enable you to discover discussions that you aren’t a piece of, however ought to be.

Why is Social Listening Important?

Internet based life showcasing technique

Social listening is a key strategy for making a complete internet based life showcasing technique. It surrenders you a nearby and-individual take a gander at your clients and uncovers new courses for you to interface with them and assemble content that mirrors their qualities.

These crude and unfiltered discussions can furnish you with a wide assortment of bits of knowledge about your gathering of people. Here are the essential advantages of utilizing social tuning in for your online store:

Address Indirect Complaints

Seemingly out of the blue, when clients are most disappointed, it’s reasonable that they probably won’t label your image while composing up an energetic objection, particularly since just 30% of tweets about brands really label their authority usernames. Lamentably, without utilizing a social listening devices to screen internet based life bolsters, these grievances would typically go unnoticed—unnoticed by you, that is.
The hazard here is twofold: First, your clients won’t get their issues settled. On the off chance that you can’t see their objections, you can’t address them and help them have a fruitful, positive involvement with your items. Second, an unchecked objection can winding crazy web based, encouraging negative conclusion towards your image. Not observing social discussions can leave your business in a defenseless position and without the suitable apparatuses to ensure itself. While a proactive, social listening-controlled methodology will enable you to change dissensions into deep rooted clients.

The way to conveying an excellent client benefit involvement with social listening is to go well beyond in your reaction. Your clients don’t really anticipate that a goals should their objection since they haven’t labeled your business or item, so you have to go the additional mile to astonishment, enjoyment, and win them back.

Reveal Unique Opportunities

Then again, social listening can likewise exhibit new open doors for your image to make custom internet based life substance and assemble associations with your gathering of people. By following watchwords that are applicable to your image, you can connect with new clients in their snapshots of most astounding aim.

Catchphrases to focus on:

Brand Keywords: Words that are explicitly connected with your business, including your organization name and any regular varieties or incorrect spellings. For example, if your organization is called Waterfall Skincare, you’ll need to follow “Cascade Skincare”, “Cascade Skin Care”, “Water Fall Cosmetics”, and so forth.

Industry Keywords: Words that depict the sort of items or administrations that your store moves. For example, a shirt store would follow words like “dress”, “shirts”, and “clothing”.

With social tuning in, apparently irrelevant discussions can all of a sudden progress toward becoming opportunities to inspire new clients and draw in with your present fans.

Get Unfiltered Feedback

Need to know how your clients truly feel about your items? From their greatest agony focuses to their most loved highlights, social listening gives you guide access to genuine, legitimate criticism.
The data that you pull from these connections is very significant for planning better items later on and enhancing your present list. Focus on what your clients like and don’t care for about your items. Endeavor to comprehend their disappointments and the difficulties that they keep running into.

Keep in mind that pessimistic audits and remarks aren’t close to home assaults, they’re open doors for your business to improve.

On the off chance that you’ve recently propelled another item, you can find any weaknesses at an opportune time by observing social discussions. This can get you before negative audits previously they begin coming in and enable you to enhance your present items for future clients.

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5 Daily Tasks Every Entrepreneur Must Do to Improve Business Practices

When entrepreneurs branch out on their own and start a small business, most tend to focus on the big things.
At first, a small-business owner needs to tackle handling a new workload, getting established, bringing in clients, and looking for start-up financing. In general, it’s an overwhelming period, and because small-business owners need to focus on the big picture, it’s easy to let common-but-vital business practices fall to the wayside. Once you’ve gotten your feet wet and made it past the uneasy phase, however, it’s time to dig into the everyday practices of running a business.
These daily tasks don’t have to take up hours each day. In fact, there are a few things a small-business owner can do each day that will help improve business practices. While there’s no precise way to measure how much time each of these activities will take, if you’re struggling to get used to the daily ins and outs of running a business, start by tackling these activities for 10 minutes every day at work.

1. Communicate with Clients: Client relationship management is essential to small-business success, even for busy creative professionals. Any small-business owner will tell you that ignoring client emails doesn’t solve anything; unanswered messages pile up, clients become frustrated, and opening an inbox can quickly become a source of stress every morning.
Rather than letting emails become the bane of your business existence, set aside 10 minutes each day to get back to customers. Yes, just 10 minutes. You may not be able to answer everyone with in-depth responses, but that’s okay. Whether you’re an interior designer waiting on materials to get going on a project or an animator who needs to check on the progress of a piece you’re working on for a high-stress client, there’s no need to put off communication.

2. Check Industry Trends: Ever wonder how some entrepreneurs always seem so ahead of their competitors? Well, it’s likely not an accident. As a small-business owner in a globally competitive market, it’s important to stay on top of industry trends. Of course, setting out each day to find out what’s new in architecture or civil engineering as a whole can lead you far down the Google rabbit hole, so stay aware of the amount of time you spend digging into new trends.
Instead of aimlessly meandering from one article to the next, set up a Google alert for “small-business trends,” or something more industry specific such as “structural engineering trends.” These alerts will help you stay current with industry news and allow you to keep an eye out for what your competitors are up to. You can also subscribe to creative online magazines and bookmark sites filled with content relevant to your field.

3. Plan for the Future: Once you’ve gotten into the full swing of running your business each day, it can be easy to lose sight of anything but the daily ins and outs of your work. However, to ensure business success for years to come, it’s important to think about the long-term state of operations for a few minutes every day. What would happen if you lost your biggest client tomorrow? How would you move forward to recover and maintain your company? If this doesn’t sound like too much fun, remember that it’s important to prepare not only for the worst, but also for the best.
When planning ahead for the future, allow yourself to dream up ideal projects. Think about designs you would love to incorporate into your daily life and where you would like to see your business in the next year or even five years. Thinking long-term will give you some much-needed perspective, so allow yourself to get think creatively and ambitiously a few minutes each day, and remind yourself why you began working as a small-business owner in the first place.

4. Assess Finances: Check your business bank accounts, credit-card expenses, and receipts every single day. Similar to delaying checking email, many small-business owners fear looking at their bank accounts if they haven’t done so in a week, afraid of what they may find.
CPA Practice Advisor recommends avoiding the fear and regularly examining your finances. This will let you in on where you can save, where you should spend, and remind you that you’re still waiting on a payment from a certain customer.

5. Organize and Clean: People rarely set out to work at a cluttered, messy desk; these things simply tend to…happen. Unfortunately, the longer you put off cleaning, the more daunting the task can become. Toward the end of the day, take a few minutes to clear your desk of papers, contracts, food wrappers, and other extraneous items that may be floating around. Empty the trash when it becomes full, and instead of piling up all those papers, take a minute to place them in proper file cabinets or drawers.
Similarly, take a few minutes to make sure your computer desktop and digital files are organized. You’ll thank yourself later when you’re able to easily locate the electronic copy of a contract without getting frustrated.