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Relationship in Workplace

relationship in workplace

Enhanced Teamwork

 

At the point when individuals know each other well, they are substantially more liable to function admirably together. Watch groups who have another part; ordinarily, that new part will remain fairly segregated until every other person becomes more acquainted with her. On the off chance that you have a few representatives who are scarcely on talking terms and you toss them together into a task, it will set aside some time for them to break the ice and start to function admirably together. Then again, colleagues who definitely know, as and regard each other might be all the more eager to team up for the improvement of the undertaking.

 

Enhanced Employee Morale

 

Given how much time representatives spend in each other’s essence, the advancement of good connections in the work environment can build worker spirit. Collaborators turn out to be inviting and anticipate investing energy with each other while they carry out their occupations. This may likewise make work more diversion for these representatives with the final product being a more positive working environment as well as enhanced general resolve. Then again, a firm and hostile workplace will have the contrary impact.

 

Higher Employee Retention Rates

 

At the point when representatives feel associated with an organization, regardless of whether it is on the grounds that they share an indistinguishable vision from the organization pioneers or they feel just as their kindred colleagues have turned out to resemble family, they will be considerably less prone to need to look for work at another organization. Kinships set aside opportunity to fabricate, particularly quality fellowships, and the possibility of starting all finished may help persuade a few representatives to remain right where they are.

 

Expanded Productivity

 

These components indicate one basic outcome: upbeat representatives who are normally more profitable. In general, while you may have a few issues with representatives winding up too neighborly and sitting around idly together, a cheerful and composed workforce is a gainful one. By feeling more associated with their place of business, laborers normally need to invest more energy to help stay with the going and to enable it to develop.

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Effective Marketing Leads

Marketing leads

Who should Lead the Marketing Team?

 

Advertising isn’t a simple undertaking however an able group pioneer can have a significant effect. It takes a unique sort of individual to be a Team Leader. A decent group pioneer has the capacity to move others and straightforwardly speak with the group. A decent group pioneer is straightforward and straightforward, and never leaves their group speculating. Anybody CAN BE A BOSS, BUT NOT EVERYONE CAN BE A LEADER. These characteristics are particularly essential when attempting to propel your advertising group, as the correct sort of administration can expand your group’s profitability and altogether support work environment resolve. Here are a couple of tips for getting more out of your advertising group.

 

  1. Communicate Clearly and Openly

 

A standout amongst the most critical characteristics of an awesome group pioneer is the capacity to speak with individuals. Being as straightforward as conceivable with your group is correlated in picking up their trust, so ensure you’re rehearsing open correspondence in the work environment consistently.

 

Unclear correspondence can seriously influence your group’s efficiency and cause sentiments of perplexity and disturbance. One way you can open the lines of correspondence is by putting aside time every week to meet with your showcasing group and allow everybody to contribute emphatically to issues influencing the office. Your group will value being heard, and you’ll have the capacity to make appraisals in view of the input your group gives.

 

  1. Make Expectations Clear

 

Clear desires run as an inseparable unit with correspondence, so ensure every colleague precisely what they should take a shot at each point in time. Without clear parts and desires, representatives can feel lost and overpowered. One way you can stay away from this is by having a gathering toward the start of every week to talk about destinations and what each colleague ought to center around. Moreover, make a point to monitor all assignments and ventures your group is putting out through great authoritative instruments intended to track work process. Setting clear desires is basic in getting the most out of your promoting group, so ensure you’re setting your collaborate for progress.

 

Reward Hard Work

 

It can be anything but difficult to become involved with the hurrying around of a bustling work week, which is the reason it is critical to ensure you’re perceiving the diligent work your group is putting out. Everybody likes advantages and impetuses, and great worker advantages can truly inspire your group to work to an ever increasing extent. Things like liberal excursion time, remote days, and sound snacks for work fill in as keen approaches to demonstrate your group the amount you value them and your representatives will value being perceived. Organizations like Google keep on being lauded for how well they treat their representatives, so endeavor to impersonate the way of life of organizations with awesome working environment resolve and consider ways that you can actualize these practices into your group’s procedure to be fruitful in your line of business.

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Feedback in Marketing

feedback

On the off chance that you maintain your own business I know you do your best to satisfy your clients, fulfill their necessities, and in the end to keep them faithful to your image. In any case, how might you make certain that your endeavors bring wanted outcomes? In the event that you don’t endeavor to discover what your customers really think about your administration, you will never have the capacity to give them the best client encounter. Their assessments about experience they have with your image is useful data that you can use to change your business to fit their needs more precisely.

 

There are a lot of ways you can use client input and benefit from it. In this section I will attempt to clarify why gathering client input, regardless of whether incited or unprompted, is vital in overseeing consumer loyalty and devotion, in client maintenance, enhancing items and administrations, and in numerous more regions of your business. Sit agreeable and keep perusing to find advantages of client input.

 

What is client input

 

Client criticism is data given by customers about whether they are fulfilled or disappointed with an item or benefit and about general experience they had with an organization. Their feeling is an asset for enhancing client encounter and modifying your activities to their necessities. This data can be gathered with various types of overviews (provoked input), however you can likewise discover sentiments and surveys your customers post on the web (unprompted criticism) and gather them utilizing Internet checking devices. The two sources are essential to get a full picture of how your customers see your image.

 

Top performing organizations comprehend a vital part that client criticism plays in business. They reliably tune in to the voice of their customers. Not just they scan for conclusions they customers distribute via web-based networking media and surveys they give on sites intended to social event criticism (e.g. TripAdvisor), yet they likewise purposely request input utilizing unmistakable sorts of reviews. In the event that you need to remain in front of rivalry you ought to listen constantly to client input whether it is sure or negative, provoked or unprompted.

 

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Here are the main seven reasons why client criticism is essential in business.

 

  1. Client input enhances items and administrations

 

When you at first present another item, brand or administration to advertise you presumably have a thought regarding client needs. Statistical surveying that you direct before presentation gives you a thought if potential clients would get it and furthermore they can give you a few hints on how you could enhance it. Be that as it may, simply after your clients utilize your item or administration you can find out about every one of the points of interest, defects and their genuine encounter. Over that, their requirements and desires advance with time.

 

Client input is an understanding into what is functioning admirably about your item or benefit and what ought to be improved. You may have the best skill in the business in which your organization works, yet your expert information will never be more important to business execution than client bits of knowledge. Their sentiments enable you to guarantee that the final result will really live up to their desires, tackle their issues and satisfy their necessities.

 

  1. Client input encourages you measure consumer loyalty

 

Consumer loyalty and dependability is a significant factor that decides organization’s money related execution. It is specifically connected to numerous advantages, for example, expanded piece of the overall industry, bring down expenses, or higher income. Numerous examinations affirmed close association between consumer loyalty and business execution. In this way, there is almost certainly that you need to ensure your customers are content with your items and administrations. Normally, the most ideal approach to see whether you meet their desire is to get their conclusions. Utilizing rating-based inquiries you can without much of a stretch gauge the level of fulfillment and therefore anticipate your organization’s monetary condition later on.

 

A standout amongst the most exact strategies that has helped numerous organizations measure, oversee and enhance consumer loyalty is NPS. The metric depends on one straightforward inquiry that researches how likely it is that a client would prescribe a brand to a companion. Reaction alternatives for the faithfulness questions depend on a 0– 10 point rating scale, with 0 speaking to amazingly negative and 10 speaking to a great degree positive. This system is both straightforward and general, so every business can apply it in consumer loyalty administration.

 

  1. Gathering client criticism demonstrates you esteem their assessments

 

By approaching your customers for input you impart that their feeling is vital to you. You include them in forming your business so they feel more appended to your organization. Tuning in to their voice causes you make more grounded relations with them. This is the most ideal approach to increase significant brand ministers who will spread positive informal exchange for you. What’s more, I am certain you know that their proposals is presumably the best and, in the meantime, the least expensive approach to procure new clients and turn out to be more dependable according to your present and potential customers.

 

Individuals dependably acknowledge when you inquire as to whether they are glad (or troubled) with your administration. It indicates you really esteem their feeling and that you are here for them, not the a different way. They feel that your essential business objective is to take care of their issues and satisfy their necessities, not to get their cash. It puts a client in the focal position of your organization and this is the correct method to maintain a business.

 

  1. Client criticism encourages you make the best client encounter

 

The present promoting is intensely in view of encounters individuals have with items, administrations and brands. They don’t purchase Apple items since they are great. They need to show their status and association to a specific gathering. They don’t purchase Nike garments since they are sturdy. They purchase fearlessness to expand their limits. Along these lines, in the event that you center around giving the best client involvement with each touchpoint customers will remain faithful to your image. What’s more, normally, the best method to give them astonishing background is getting some information about your administration and what ought to be made strides.

 

  1. Client input enhances client maintenance

 

Fulfilled client will remain with you. Miserable client will inevitably locate a superior contrasting option to your business and leave. Client criticism encourages you decide whether your customers are happy with your administration and distinguish territories where you ought to move forward. On account of requesting feelings frequently you can simply keep a finger on the beat. Each time a disappointed client express his failure you can promptly respond and discover an answer for settle an issue. This is an ideal minute to win a customer back and even increment his level of dependability. Much of the time, a despondent client who experienced an issue with your administration, however you got it settled straightaway shows greater dedication to your image that a client who has never been frustrated with your administration.

 

  1. Client criticism is a dependable hotspot for data to different purchasers

 

In the seasons of internet based life, shoppers don’t put stock in ads or master counsel to such an extent. Sentiments gave by different clients who have effectively utilized an item or administration are more solid hotspot for data nowadays. When you search for a convenience in a city you visit or you need to locate a decent new eatery to eat with companions you read audits heretofore. When you need to purchase new shoes you request sentiment on Facebook or go to a dependable blog to peruse an audit. Numerous organizations today consolidate survey framework in their administrations and items. Consider Uber, or AirBnb. They all do their best to guarantee that poor administration will be identified and prohibited from their business.

 

Client criticism is as vital to your business as to different clients, so you should ensure that both you and your customers have a simple access to suppositions and surveys.

 

  1. Client input gives you information that helps taking business choices

 

There is no place for business choices in light of free suppositions on an exceptionally focused market. Fruitful entrepreneurs accumulate and oversee unmistakable sort of information that causes them create future procedures. Just along these lines they can modify their items and administrations to impeccably fit client needs.

 

Client criticism is a standout amongst the most dependable hotspots for substantial information that further can be utilized as a part of taking business choices. Client experiences will enable you to comprehend customers and their needs more significantly. Take their proposals in thought and on account of that discover where you ought to designate your cash to get the most astounding rate of return. You may find that, for example, advance item improvement isn’t vital for your situation, yet rather you should center around elevating your image to get greater introduction. Client input is significant hotspot for such information, yet you should figure out how to hear it out and how to make an interpretation of it into noteworthy takeaways for your business.

 

In the event that you need to remain in control you should put your clients in a focal point of your business and regard their input as the most important hotspot for data in your organization. They are the ones who utilize your items and administrations, so they know best what could be enhanced to make them significantly more glad. Never disregard their voice. In the event that you neglect to live up to their desires they will discover other organization which will show improvement over you. Utilize client criticism at all corporate levels and over all offices in your organization. Bits of knowledge will enable you to build up your items, enhance client benefit, and oversee consumer loyalty.

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10 Customer Experiences You Need To Deliver Today!

Customer Experience

The client encounter is your next focused battleground. Is it true that you are set up to win it? On the off chance that yes, appreciate as we take you through a voyage.

You can guarantee triumph by method for this aggressive separation war by offering the most reduced costs or giving a prevalent, astonishing and staggering client encounter! You may win the value fight however that is just a transient arrangement. Notwithstanding, you will dependably win the client encounter war by giving an awesome affair which is more practical!

What Is Customer Experience And Why Is It So Important?

Client encounter is basically your client’s view of his or her association with your image/organization. These recognitions result from the accumulation of their connections with your image’s touch focuses amid the client lifecycle.

The tenets change every day. Client desires for encounter are set and improved by the best in class in an industry – Google, IKEA, Subway and numerous others. Along these lines, with each new change or presentation of another usual way of doing things, your client increases current standards and expands your strain to convey. Believe Amazon’s client encounter setting desires for a B2B programming organization or that Apple sets desires for a retailer, and you begin to come to an obvious conclusion.

Draw an obvious conclusion in the Customer Journey Touch Points

Every client travel incorporates contact focuses – specks you have to interface with draw an all encompassing background. You have to build the estimation of your relationship cash with each area of the business channel – utilizing web based life, content showcasing and customary communications to interface these spots. The inquiry is, do you have the assets and know-how to come to an obvious conclusion to draw a triumphant arrangement or a startling picture?

10 Customer Key Experiences to Deliver

Client encounter shows in social offering, content promoting, web based life and each touch point on the client travel. YOUR CUSTOMERS DON’T WANT IT. THEY REQUIRE IT.

Here are ten encounters your clients request in the present economy.

1. Keep the experience basic and simple.

Brands giving a coordinated ordeal crosswise over channels make it less difficult and less demanding for clients to lock in. Regardless of whether it’s the erratic Google seek involvement or requesting a sandwich at Subway – two of the most profoundly positioned ‘straightforward’ brands – a basic and simple experience separates your business from the opposition. Making it simple to discover your image and expend your substance is the way to winning their heart! Google conveys a basic and effective client encounter for clients hunting down outcomes!

80% of U.S shoppers would pay more for an item or administration to guarantee prevalent client encounter. (Source: White House Office of Consumer Affairs)

2. Teach and speak with your clients.

Your clients would prefer not to be sold your stuff. They need to be taught on how your stuff can help them – then they will purchase! The Home Depot fabricates an awesome client encounter by giving without end their aptitude amid their Do-It-Yourself, Do-It-Herself and Kids Workshops! Clients are self-teaching, so incorporate training and important substance into their experience. 82% of U.S. computerized purchasers want to explore items from multichannel retailers on the web (Source: March 2014 investigation by UPS, ComScore, and the E-following Group). In the event that you don’t teach your clients, at that point your opposition will!

3. Rapidly resolve the obstructions.

You can’t make the greater part of your clients cheerful constantly. In any case, you can resolve a large portion of their obstructions – the wrong-sized Boden pants, the missing catch on your Stitch-Fix coat, or even the Amazon Prime request that missed your due date. Your clients expect determination – from an under hour long reaction on Twitter to perusing a blog entry to help self-resolve an issue! React to online networking effort and make it simple for clients to effortlessly discover content at 2AM to determine their issue and you will rapidly turn into a piece of their ‘family.’

4. Customize the client encounter.

Brilliant and associated clients expect customized encounters. From REI’s persona-based substance advertising procedure focusing to narcissists who adore biking to Nike ID’s custom footwear, clients require an ordeal that is about them! An information and examination system gives marks a solitary view into singular clients – empowering a positive redid encounter.

5. Make it simple to #humblebrag!

Clients love to #humblebrag since it approves their buy. It’s a piece of their image encounter – both with you and their locale. Brands who deliberately coordinate a video, pictures and decent hashtag methodology into the client encounter score the most focuses – and social referrals!

6. Deliver a sheltered and secure involvement.

Clients’ heads are turning with digital security breaks. Individuals will share their points of interest to empower an awesome ordeal. Simply ensure you clarify how you are going to safely deal with their personality.

7. Surprise and charm your clients.

The client needs a little identity and enjoyment with their association with you. You need to strive to separate yourself from the opposition. Astonishing and pleasing can be as straightforward as Netflix’s season two House Of Cards Tweet visit with the performing artists to Mastercard’s #PricelessSurprises crusade highlighting Justine Timberlake! Brands can consolidate a tad of enormous information and imagination to make an extremely valuable association with clients!

8. Be ‘dependably on’ to be in the heart and psyches of the client.

FOMO (dread of passing up a great opportunity) is the Millennial’s main dread. Along these lines, you need to be dependably on with cross-channel access to your image – on Instagram and Snapchat – so they never pass up a major opportunity for any refresh. Gartner predicts that by 2017, 50 percent of buyer item speculations will target client encounter development, so putting resources into a dependably on and mark to-request technique bodes well! 68% of organizations intend to build their spending on client encounter. (Source: Call Center Executive Priorities)

9. Mobilize your experience.

With Smartphone selection achieving 70% in the U.S as announced by Asymco, giving a versatile client encounter isn’t an alternative, yet a prerequisite! From versatile saving money encounters like TD Bank offers or substance refreshes from the Wall Street Journals application, clients need portable access to your image. As the man in the old Verizon business says “Would you be able to hear me now?”

10. Create the hover of trust for your clients.

88% of purchasers put stock in online surveys as much as individual suggestions. The truth is numerous clients start their client travel among their hover of trust. This action implies you have to manufacture a trusting association with an incredible brand encounter – utilizing social, versatile, investigation and cloud innovation – making it simple for others to impart their trust. How do brands fabricate trust? Tune in, react, and do what you say you will benefit – simply like in any way relationship.

As Jimi Hendrix stated, “Are you (client) experienced?” If you aren’t, at that point you aren’t increasing the value of your clients, and you will lose the fight and the war with your opposition.

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Early Morning Routines for Business Owners

• Rather than lay in bed for a hour and dream about what you need your business to end up, set a caution for 20 minutes before you really need to get up and enable yourself to have that reasoning time.

• Once you are up, compose no less than one objective each morning of what you need to achieve for the day, take the objective with you to the workplace and place it in a place you can see it to keep yourself centered. You may even need to set an objective for the week and after that break that objective into substantial day by day exercises that you can set out to accomplish.

• Have a repeating and organized timetable for your first hour of work each day. Designate 15 minutes to the four noteworthy territories of activity with the goal that you can get a feeling of every single current situation and organize, instead of getting sucked into one particular undertaking that could set you back for whatever is left of the day. For the visionary, it is most vital to set time allotments and cautions so you keep yourself moving.

• You get a kick out of the chance to have everything arranged and composed, so make a rundown of to-dos before anything else—before you go over different issues or surprising turns. Attempt to keep this rundown compact and with top-need things, so you can account for different things that fly up amid the day, without losing center around your needs. Adhering to this rundown and making “capabilities” for another errand to be added to the rundown will assist you with feeling less overpowered with accomplishing everything and more centered around completing the imperative things.

• The fussbudget dislikes to surrender control over things and is consequently frequently hesitant to give others a chance to help. However as an entrepreneur, on the off chance that you attempt to do everything superbly, you’ll wind up with nothing. Early in the day, recognize which errands you can (and will) remove your plate and have another person do. Advise yourself that it might be distressing to give up that control, however by the day’s end, it will decrease your general worry by helping you to keep up your association and give your best push to what is most imperative to you.

• Don’t be excessively reproachful of yourself! Every night record one thing you accomplished in that day, tape it to mirror and read it when you’re brushing your teeth, doing your cosmetics, and so forth.

• You have a great deal of vitality to consume and risks are you’re as of now up ahead of schedule. Set aside that opportunity to accomplish something dynamic, for example, running or strolling, at that point line it up with an unwinding activity, contemplation, or yoga. Regardless of whether only for 5 minutes, this will assist you with channeling your vitality and to focus yourself so you remain adjusted for the duration of the day.

• The fiery entrepreneur can be incautious with choices and rapidly get off track with what they are doing. To remain on track with getting out the entryway (to get to the workplace) or getting into your work mentality (in the event that you work at home), limit the quantity of diversions show in your morning schedule. Try not to check your online life, leave the TV and radio off, and keep non-business related mail out of webpage. When you sink into work mode and have gotten into a musicality, you can utilize these exercises as brisk 15 minute breaks for the duration of the day.

• Since you get a kick out of the chance to keep the vitality high in your office ensure you begin the day away from work with some vitality powered sustenances to prop you up for the duration of the day.

Regardless of whether you characterize yourself as a visionary, a stickler, an energizer or a blend of any of the over there’s a morning schedule that can place you in the correct attitude for your workspace. Tell us in the remarks if any of these traps worked for you!

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The 1-2-3-4- Strategy to drive leads from INSTAGRAM

When I first signed up for Instagram, I had no clue how to use it. I just created an account and leave it there for a long time. I never thought I could use it to build an audience for my business and generate more leads.

Then I came across a blog post describing how an online publication drove Leads and Built a multimillion-dollar business from Instagram.
Within a few months, I learned how they did it and how I could replicate the strategy for my business.

I’m going to explain, step by step, how you can gain more leads and clients using Instagram.

1. Optimize your Instagram bio for lead generation
The first strategy to drive sales through instagram is good optimization, instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social media platforms do. You’re only allowed one link from the bio on your profile page.

It is therefore imperative to use that bio link effectively. Plan these three elements carefully to create a compelling bio:
• The content
• The link
• The profile image

The bio content or text is the most important element. You can drive a flood of leads with relevant contents on the bio page and enticing Call to Action (CTA).
An example was cited of Foundr Magazine , which makes it clear they are offering a free lead magnet. Try including the word “free” in your URL.
The profile image doesn’t necessarily play a major role. Still, it makes sense to brand your profile with a clear and attractive logo in order to attract more prospects to your business.

2. Create an Instagram-specific landing page
Another crucial element of top brands strategy is to use a Landing page optimized for Instagram traffic.
Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram? That explains why Foundr now has a whopping 1.2 million followers on Instagram.
Foundr receives more than 10,000 opt-ins a month through its Instagram-specific landing page.
Drip email campaigns nurture those visitors into paid subscribers. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages. (Paid version after free trial)
As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. (Paid version after free trial).

3. Create and share great content
You might be surprised to learn that Foundr Magazine built the bulk of its audience base by sharing inspiring contents for entrepreneurs and business owners (its target audience).

The Instagram is a great platform for caption images; that’s why inspirational, motivational, and thought-provoking quotes work so well.
And quote posts are easy to put together. All you need are tools like Word Swag (free version), an app you can use to add text and fonts to free images.
Feel-good content also performs well. You may have come across some of the Instagram videos from the nonprofit organization Shining Hope for Communities. These videos attract a lot of attention and engagement, simply because they make people feel good and helps to generate leads/ high conversion rate.

4. Engage and promote
The final step in engaging effectively with your audience is to post the right way.
Rather than going with the “post it and they will come” strategy, try one of these proven ways to drive engagement to your post:
Hashtags
Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales.

The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.
Compelling calls to action
Clear calls to action can mean the difference between posts that get buried in feeds and posts that go viral on the internet. You need to add a mix of CTAs driving to your lead magnet opt-in, CTAs for engagement, and promotional CTAs.

Let’s take a look at some of the CTAs Foundr uses.
Lead-magnet CTA: This example shows how Foundr sends people to its lead magnet. Notice that it directs people back to the clickable link in its bio.

CTA for engagement: In this example of an engagement CTA, notice how Foundr prompts users to double tap (gesture for like) the image if they agree with the quote. Simple, yet effective. Your post can get more than 3,762 “likes” if the audience agrees with your post.

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What You Need to Survive and Thrive in the Market: the Four Pillars of Amazon’s Success

What You Need to Survive and Thrive in the Market: the Four Pillars of Amazon’s Success

By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the market. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

Here are some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win.

Conversation between Jeffrey Eisenberg (Online Conversation Optimization Expert) and Danny Goodwin (Amazon User)

Danny Goodwin: I use Amazon a lot, as do many of our readers. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. How has this happened? Why do we use Amazon so often? What has been the key to Amazon’s growth and success?

Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. They ended 2013, selling $74.45 billion worth of stuff, all kinds of stuff.

The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on the Web, it is now the largest online retailer. It now captures about 30 percent of every e-commerce dollar in the U.S. (and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher.

Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. Amazon was built upon Jeff Bezos’ vision and the four pillars of success:

  1. Customer Centricity
  2. Continuous Optimization
  3. Culture of Innovation
  4. Corporate Agility

DG: When looking at Amazon’s success, what is one core tenet Amazon embraces that maybe other digital marketers aren’t, but should be?

JE: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” ~ Jeff Bezos, founder and CEO of Amazon.com

DG: When looking at Amazon’s optimization strategy, what impresses you most and why?

JE: Amazon continuously optimizes every aspect of their business. I don’t mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing. finance, etc. To get a full understanding of how they push all of their operations to optimize it is worth taking a few minutes to look through the Slideshare Amazon.com: the Hidden Empire.

Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Even today most companies average between two and five tests a month.

So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a month and most of their competitors did even 10 tests a months, how many more times is Amazon learning and optimizing over their competitors. The key is that Amazon.comunderstands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it’s ultimate responsibility of the CEO.

DG: Amazon and Google have become competitors in a few areas, such as shopping, entertainment, tablets, and so on. Where do you see this fight going over the next few years, and who do you think would ultimately win in an Amazon vs. Google fight?

JE: Amazon and Google will both be winners. However Amazon, to a greater degree than Google, has a Bias for Action among their core values:

“Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.”.

DG: Is Amazon just so far ahead of everyone else it’s game over? Or can companies compete with Amazon.com? If so,why? If not, why not?

JE: The game is not over. Nevertheless, most companies will not be able to compete; they won’t even be able to catch up.

The Four Pillars of Amazon’s success can be adopted by other companies, they will be other winners, too.

 

Compiled by: Ayanleye Samuel Oluwafemi (CEO, Packagingstores)

Excerpts: LinkedIn Marketing Solutions.

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Benefits of Sales and Marketing Alignment

Benefits of Sales and Marketing Alignment

Findings further stretches the belief that sales and marketing must work in tandem to shepherd leads and opportunities across the finish line. But what precisely is it about sales and marketing integration that helps drive better results?

Below are the seven greatest benefits of alignment and why they matter:

1. A Clearer Understanding of the Customer

Marketing and sales are charged with attracting, nurturing, and closing deals, so these two need to be on the same page about who they need to reach. It’s much easier to create accurate buyer profiles when the teams work as one.

Different stakeholders are usually involved in the decision at different points. Knowing who to engage and when is critical to developing a story thread that carries across all stakeholders from beginning to end, enabling a smooth handoff between marketing and sales. It also helps when both marketing and sales understand what is most likely to influence buyers at various stages of the process.

Plus, a clear and agreed-upon understanding of the customer promotes shared ownership of the customer experience. As a result, prospects are less likely to feel as though they are suffering the effects of a siloed organization that manifests in a fragmented, confusing engagement. In fact, 70% of the respondents from research said sales and marketing collaboration delivers a better buying experience for the customer rather than in isolation.

2. More Feedback from Customers

Both marketing and sales gather relevant knowledge about prospects as they interact with and observe them on their buying journeys. Also, shared customer intelligence paves the way for higher conversion and win rates. Hence the need to take feedback from customers serious in driving sales.

By sharing these insights about behaviors, preferences, interests, pains, and even opinions, both teams are positioned to better identify and engage the most promising potential customers. In fact, the more detailed the lead record, the more accurately the sales team can route leads – and the less time they spend trying to figure out which ones to prioritize.

3. Better Implementation of Customer Feedback

When marketing and sales work collaboratively, they are more likely to respect and respond to shared knowledge. Moreover, there’s a higher chance they’ve made it a priority to integrate their systems to share customer data. Enhanced access to customer data makes it easier for the right people to act when needed.

4. Better Support from Business Leaders

When the executive team sees the commitment from marketing and sales to coordinate their efforts, they will be motivated to help ensure the success of their alignment. This support alone can extend to everything from clear, ongoing communication about the importance of collaboration, to the dedication of resources to ensure and maintain it. Examples include initiatives to break down departmental silos, such as integrating all necessary tools and even modifying compensation plans to accurately reflect and reward the combined efforts.

5. Better Engagement Between Sales and Marketing

When marketing and sales work separately, each team executes its own activities without paying much attention to the other. This leads to redundant efforts and sometimes, confusing experiences for prospects. It also makes it extremely difficult to pinpoint where exactly leads drop off along the customer journey.

On the other hand, when the two teams interact and brainstorm regularly, they can join forces to amplify the impacts of their efforts. Working together as a well-oiled machine, marketing and sales can launch campaigns designed for maximum impact, handle leads fluidly, and engage prospects in a way that wows potential buyers. Moreover, marketing and sales can respond with agility when market dynamics shift because of the synergy between the two groups.

6. A More Well-Defined Strategy

Organizations with aligned sales and marketing functions tend to be strategic and big-picture oriented. In other words, they get the long-term value. By planning for, promoting, and enabling alignment, the company amplifies the impact of both marketing and sales activities.

When sales and marketing rally around a big-picture view of how to generate revenue, they can work together to form and launch campaigns aimed at achieving that goal. Then, they can harness the wealth of insights and efficiencies yielded by this alignment to further refine and improve a high-level business strategy for growth.

7. Clearer Mapping of the Customer Journey

One of the biggest hurdles for B2B organizations is shedding their inside-out perspective to understand the purchase process from the buyer’s point of view. This is especially critical for any organizations adopting an account-based approach. Sales marketing alignment gets rid of the artificial funnel division between marketing and sales, and instead leads to a holistic view of the buyer journey from start to finish.

This mapping provides a much more realistic understanding of the prospect’s experience, reducing the risk of making the wrong assumptions about who is involved and in what ways from the buyer’s side. With an accurate view of the customer journey, marketing and sales can more confidently define and execute campaigns designed to trigger and increase engagement.

 

EXCERPT: LinkedIn Sales and Marketing Solutions

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The Hot Formular for Increasing Customer Acquisition

The Hot Formular for Increasing Customer Acquisition
  • The methods for increasing customer acquisition for any firm/organization are listed below;

AIDA: It is an acronym for ATTENTION, INTERESTDESIRE and ACTION that is designed to capture the process that firms/organizations go through to reach prospective buyers to sell their products and services.

  • STEP 1: ATTENTION: This is the first step in making good sales for your products/services, Introduce yourself or your company in a way that will attract the prospect attention. The introduction must be in a professional way and lack foul languages.
  • OBSERVATION: Rate the customer/prospect by appearance, posture, location, car, disposition e.t.c in a way that you could easily know the category a customer falls to, say High class, Average or Low class customer. It helps in building effective strategies in satisfying all the customers. Observing the customer is therefore an important process any sales agent/marketing personnel must take into consideration.

 

  • STEP 2INTEREST: Demonstrate the products /services convincingly by pointing out the benefits and features in line with your observation that will best suite the need of the prospect
  • Do not be in haste to mention the price or the name of your product. Talk more about the benefits of the products rather than the features.
  • Say something to arouse questioning and curiosity by the prospect that is, offer them value for their money. Make them understand why they won’t waste their money purchasing your product/service.

 

  • STEP 3DESIRE: Make an obvious statement and mention the product and price to the prospect. A good salesman must be able to arouse a burning desire making the prospect to try the product/service out.

 

  • STEP 4ACTION: Make a statement to prompt him to be eager to offer money immediately and close the deal.

Thank the prospect , verbally and physically.

Incase the prospect fails to buy, do not give up on the prospect until they become customer by being creative and innovative in your next presentation, learn to offer  more value and Money Back Guarantee. Offer free Samples, Free Demonstration, Discount, Instant reward, Special Promo etc.

 

Compiled by : Ayanleye Samuel Oluwafemi (Mr Packaging)

 

EXCERPTS: GMD FORMAZIONE BUSINESS SCHOOL

Benefits of Sales and Marketing Alignment

Findings further stretches the belief that sales and marketing must work in tandem to shepherd leads and opportunities across the finish line. But what precisely is it about sales and marketing integration that helps drive better results?

Below are the seven greatest benefits of alignment and why they matter:

1. A Clearer Understanding of the Customer

Marketing and sales are charged with attracting, nurturing, and closing deals, so these two need to be on the same page about who they need to reach. It’s much easier to create accurate buyer profiles when the teams work as one.

Different stakeholders are usually involved in the decision at different points. Knowing who to engage and when is critical to developing a story thread that carries across all stakeholders from beginning to end, enabling a smooth handoff between marketing and sales. It also helps when both marketing and sales understand what is most likely to influence buyers at various stages of the process.

Plus, a clear and agreed-upon understanding of the customer promotes shared ownership of the customer experience. As a result, prospects are less likely to feel as though they are suffering the effects of a siloed organization that manifests in a fragmented, confusing engagement. In fact, 70% of the respondents from research said sales and marketing collaboration delivers a better buying experience for the customer rather than in isolation.

2. More Feedback from Customers

Both marketing and sales gather relevant knowledge about prospects as they interact with and observe them on their buying journeys. Also, shared customer intelligence paves the way for higher conversion and win rates. Hence the need to take feedback from customers serious in driving sales.

By sharing these insights about behaviors, preferences, interests, pains, and even opinions, both teams are positioned to better identify and engage the most promising potential customers. In fact, the more detailed the lead record, the more accurately the sales team can route leads – and the less time they spend trying to figure out which ones to prioritize.

3. Better Implementation of Customer Feedback

When marketing and sales work collaboratively, they are more likely to respect and respond to shared knowledge. Moreover, there’s a higher chance they’ve made it a priority to integrate their systems to share customer data. Enhanced access to customer data makes it easier for the right people to act when needed.

4. Better Support from Business Leaders

When the executive team sees the commitment from marketing and sales to coordinate their efforts, they will be motivated to help ensure the success of their alignment. This support alone can extend to everything from clear, ongoing communication about the importance of collaboration, to the dedication of resources to ensure and maintain it. Examples include initiatives to break down departmental silos, such as integrating all necessary tools and even modifying compensation plans to accurately reflect and reward the combined efforts.

5. Better Engagement Between Sales and Marketing

When marketing and sales work separately, each team executes its own activities without paying much attention to the other. This leads to redundant efforts and sometimes, confusing experiences for prospects. It also makes it extremely difficult to pinpoint where exactly leads drop off along the customer journey.

On the other hand, when the two teams interact and brainstorm regularly, they can join forces to amplify the impacts of their efforts. Working together as a well-oiled machine, marketing and sales can launch campaigns designed for maximum impact, handle leads fluidly, and engage prospects in a way that wows potential buyers. Moreover, marketing and sales can respond with agility when market dynamics shift because of the synergy between the two groups.

6. A More Well-Defined Strategy

Organizations with aligned sales and marketing functions tend to be strategic and big-picture oriented. In other words, they get the long-term value. By planning for, promoting, and enabling alignment, the company amplifies the impact of both marketing and sales activities.

When sales and marketing rally around a big-picture view of how to generate revenue, they can work together to form and launch campaigns aimed at achieving that goal. Then, they can harness the wealth of insights and efficiencies yielded by this alignment to further refine and improve a high-level business strategy for growth.

7. Clearer Mapping of the Customer Journey

One of the biggest hurdles for B2B organizations is shedding their inside-out perspective to understand the purchase process from the buyer’s point of view. This is especially critical for any organizations adopting an account-based approach. Sales marketing alignment gets rid of the artificial funnel division between marketing and sales, and instead leads to a holistic view of the buyer journey from start to finish.

This mapping provides a much more realistic understanding of the prospect’s experience, reducing the risk of making the wrong assumptions about who is involved and in what ways from the buyer’s side. With an accurate view of the customer journey, marketing and sales can more confidently define and execute campaigns designed to trigger and increase engagement.

 

EXCERPT: LinkedIn Sales and Marketing Solutions

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Five Ingredients To Sales Success

Five Ingredients To Sales Success

A good seller must possess the charisma that should make people want to listen to him; he must make them to develop enough interest, which will arouse a burning desire that can only be satisfied with action. Then at this point, sale is said to be closed.

Be sensitive to the body language of your prospects, verbal response may be deceptive but body language cant be wrong. It reveals the true feelings of people. Listen with your eyes and not with your ears alone.

 

  • 7% of customers’ messages come in words
  • 38% of customer’s messages come in his tone of voice
  • 55% of customer’s messages are conveyed by their body laanguage, hence the need to pay attention to the customer/prospect body language.

 

*Their messages are transmitted largely by the way they move and the things they do with their hands, faces and eyes; if you are observant and catch the movement.

 

  • YOU MUST UNDERSTAND THE SELLING PROCESS AND HOW TO DEAL WITH NEGATIVE FEELINGS: The first step to sales success is to understand the selling process of your product, you must know what to do per time, what to say when you meet a new prospect and how to react in any sales situation. My experience as a marketing personnel with Wemove technologies limited in lagos has taught me that to be a good marketer/sales personnel, you must know the process of selling out your company and dealing with negative situations. It is pertinent to know how to deal with negative situations, some prospects will reject you, annoy you but do not give up on them, any prospect can turn to buyerLEARN TO BE PATIENT AND DEAL ACCORDINGLY.

 

  • YOU MUST UNDERSTAND PEOPLE WELL ENOUGH TO INFLUENCE THEM TO BUYKnow your prospects well enough in order to make them to buy your product, A good sales personnel must be able to read the prospect personality types, buying patterns, know what they are not saying in the course of introducing your business. Know the type of prospect you are a dealing with, you need to convince them well enough about your product/service, offer them value for their money. Understanding that personality differs will help to drive sales as you will know to deal with different personalities.

 

 

  • YOU MUST KNOW HOW TO EXECUTE: You must put all trainings into action. You must be able to risk rejection and failure. As a marketing personnel in lagos, I turned many rigid prospects into loving the company I work for simply because of taking the risk of spending time with them to convince them. You must be a risk taker if you are to be successful in marketing your product/service. Do not forget the rule, you can turn any prospect to customer only if you are good at taking risk and executing project effectively.

 

  • YOU MUST BE STREET SMARTS: Being street smart does not mean a lout or thug as the case may be but it means you must be intelligent enough to observe and interact with people before they can give you the audience you need. Present yourself to prospects by the kind of questions you ask and by the sense of timing. A lot of prospects want you to take the bold step before they give you their time. Street smartness may help you in closing sales only if you can try it out.

 

 

  • YOU MUST CARRY OUT ALL THE DETAILS OF YOUR STRATEGY ALL DAY,EVERY DAYSuccess in life requires consistency and diligence. Do all you need daily to implement your goals. You must devise strategies to drive sales through critical thinking, researching and observation of the market, then work on your strategies all day to get positive results. Only those who understands the principle of DOGGEDNESS and DILIGENCE make it big as a sales person (CEO, Packagingstores).

 

Compiled By: Ayanleye Samuel Oluwafemi (CEO, Packagingstores)

Excerpts : GMD FORMAZIONE BUSINESS SCHOOL